Now we seek to be a successful Chinese internet company, meeting the need that is truly distinct to the local market.' Tang added.Įvernote Chief Marketing Officer Andrew Malcolm agreed, saying the next logical step for the Chinese team is to control their own destiny financially, technically and from a provision standpoint. 'We've moved beyond simply localizing the Evernote product in China. And Yinxiang Biji and Evernote will continue to work closely. Raymond Tang, CEO of Yinxiang Biji, said the ownership of the new Sino-US joint venture is divided roughly equally between Evernote, the Chinese cross-border investor and the new company's management team.Īccording to Tang, Yinxiang Biji operates as a separate service and will inherit the intellectual property and source code to its app. Yinxiang Biji, the China-based service launched by Evernote in 2012, claimed it raised more than 100 million yuan ($15.6 million) in a Series A round of financing from the Sequoia CBC Cross-border Digital Industry Fund, as part of its new move. Įvernote, the Silicon Valley-based information organization application, recently announced it has spun off its Chinese unit as an independent entity with full autonomy over its operation and management, in a significant step that will allow it to better approach the local market. A logo of Evernote Corporation is seen at the headquarters in Redwood in California on Dec 6, 2014.

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